Steps to Selling Real Estate in Utah

Step 1: Talk to a Real Estate Agent

What's your reason for selling? Why are you moving? The answers to these questions affect timing, pricing, and sales strategy.

Ashley Lauren Jensen
Keller Williams
841 N. 900 W.
Orem, UT 84057
Phone: 801.830.1717

Step 2: Staging your home

Staging your home will lead to more offers and ultimately a higher price for your property. In most cases you should remove 1/3 of the items in your home. Open spaces will help the home feel cleaner and more spacious. It is also helpful to have the house professionally cleaned-- carpets shampooed, windows washed, have a handyman fix little items.

Free consultation:
Staging Ideas:

Step 3: Marketing

The majority of buyers by far report that photos are the most important aspect of marketing. Many buyers will fall in love with a home from looking at the photos, before they even see the home in person! This is one of the reasons why I always hire a professional photographer. (And this is yet another reason to put some time and investment into staging.)

Some of my marketing services include:

Upload your property to, the Utah listing service
Syndicate to over 350 of the most popular real estate websites
Advertise on KSL Classifieds & Craigslist
Reach out to resources on Facebook, YouTube, & Twitter
Present to over 100 agents personally on a big screen

Step 4: Pricing your property

To price your property we will look at real estate solid in the past 3 months as well as the current competition. If the market is declining and you do not have an offer in the first 3 weeks, it is time to lower the price. Staying 3%-5% ahead of the market in price will result in the sale of your property.

Step 5: Complete Documents to List your Home

Step 6: Receive and Review offers. Choose the Best and Go Under Contract

Once You are Under Contract:

Seller disclosures - (7 days): I send these to the buyer's agent for the review of the buyer.

Due diligence - (14 days): The buyer schedules an inspector to look over your home. The inspection usually takes 3-4 hours of time. It is typical for buyers to ask the seller to make minor repairs.

Appraisal/Financing - (21 days): Most real estate sales depend on a loan and appraisal.

Settlement - (30 days): One day before closing, I'll get a copy of the HUD's for review and to find any errors.

Closing: The following day you will sign the closing documents at the Title company. This will take about 1 hour and I will be present for this.

Funding: Once the documents have been completed, the loan will be funded. This can take from a few hours to a few days. Once this happens the buyer receives the keys to your home and the sale is complete.